Privacy Policy

At Pawsecho, we value the trust you place in us when you create a memorial, submit a story, or purchase a support plan. This Privacy Policy explains what information we collect, how we use it, and what rights you have regarding your personal information.

1. Information we collect

We may collect information you provide directly, including your name, email address, billing contact details, pet name, dates, photos, memorial text, private link settings, and messages that you submit to the service.

We also collect technical information such as browser type, IP address, device information, referring URL, pages viewed, and analytics data used to understand site performance and conversion activity.

2. How we use your information

We use your information to provide the memorial service, process support plan purchases, maintain your memorial page, respond to support requests, comply with legal obligations, and improve the service over time.

We may also use aggregated or de-identified information for analytics, customer insights, fraud prevention, and ad measurement across Google Analytics, Meta, and TikTok.

3. Advertising and analytics

We may use Advertising and analytics tools to understand how visitors arrive at our site and whether purchase or conversion events occur after a visit. This may include cookie-based measurement, server-side events, and conversion tracking via Google, Meta, and TikTok services.

When you submit a memorial or complete a purchase, we may process a purchase event with information such as the plan selected, amount paid, and currency.

4. Billing and automatic renewal

Monthly and annual plans may renew automatically unless you cancel before the end of your current billing period. We will provide the plan price, renewal timing, and the method of cancellation in your account or checkout flow.

To cancel a recurring plan, you may use the cancellation link in your account, email us at [email protected], or contact support using the Contact page before the next renewal date.

Any renewal is subject to the service terms and pricing displayed at checkout at the time of purchase.

5. Sharing and third parties

We may share information with trusted service providers used to operate the website, process payments, secure the platform, deliver customer support, and measure campaign performance. This may include payment processors, analytics platforms, and ad systems.

We do not sell personal data for money. However, we may share limited information with business partners when necessary to operate the service or satisfy legal obligations.

6. Security and retention

We take reasonable steps to protect your information using organizational and technical safeguards. However, no method of online storage or transmission is completely secure.

We retain personal information for as long as needed to provide the service, maintain records for financial and legal purposes, and protect against disputes, fraud, or abuse.

7. Your rights

You may request access to, correction of, or deletion of your personal information, subject to legal retention requirements, and you may request information about the categories of data we process.

To exercise your rights, please contact us at [email protected].

8. Contact

If you have questions about this Privacy Policy, please contact Pawsecho at [email protected] or use our Contact page.